How to move an iPhone app

Edit June 19, 2013: Apple now allows transfer of apps between teams. Thankfully I haven’t initiated the process below. There are cases where Apple doesn’t let you transfer the app, so this post might still be relevant.  I recently took over the Tegoed app from my friends at Tupil and Zeker Waar. It’s an iPhone app that… Continue reading How to move an iPhone app

App promotion and usage statistics

Two weeks after launch my Utrecht Walking Tour iPhone app had sold about five copies. Since then I’m trying to figure out what’s causing this, in a systematic way. These are the four possibilities I can come up with: irrelevant product something crucial missing in the MVP (Minimum Viable Product) bad marketing too expensive

Categorized as Startups

Free as in beer

A few days ago I made iSimplifiedChinese free so that more people would download it and hopefully spread the word and provide reviews. So far the good news is that it resulted in lots of downloads, but the bad news is that nobody bought any teacher feedbacks and downloads are dropping exponentially. Let’s look at… Continue reading Free as in beer

How to make a Chinese language course – Part II

Using the ingredients from Part 1 I created three draft lessons for iSimplifiedChinese. In this post I analyse them in order to learn how to improve and expand the course. All lesson material is shared under CC-SA. A Chinese speaking friend of mine was kind enough to check the material for errors, but as usual… Continue reading How to make a Chinese language course – Part II

How to make a Chinese language course – Part I

The goal of iSimplifiedChinese is to teach people how to pronounce Standard Mandarin Chinese. For that I need words and phrases for students to practice. But which? The goal isn’t to teach vocabulary or grammar; there are other apps, books and teachers for that. In theory you don’t need to understand a word you’re saying… Continue reading How to make a Chinese language course – Part I


Apple gave me a really nice birthday present on December 2nd, when they approved my iPhone application: iSimplifiedChinese. For those who don’t know it, it allows you to practice your Chinese pronunciation by sending your pronunciations to a real Chinese person for feedback. I expected waking up filthy rich the next morning, but unfortunately it… Continue reading Marketing